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Serving Firefighters Like They Serve Others

Numerous companies and corporations throughout the United States have made significant displays of generosity towards those affected by the 2007 California wildfires. While those actions are appreciated by many, there are thousands of people that dedicated their time and talents during the past two weeks, that the major media will less likely report about.

Read More »

Decompression Nutrition Core Stabilization Seminars

By Michael Dorausch, D.C. From the batch of flyers I received in the mail over the weekend comes a decompression seminar in El Segundo, California, a nutrition seminar in Ventura County, California, and a core stabilization seminar also in California (but I thought it was in Cabo San Lucas). The decompression seminar is on December

Read More »

iPod Touch for Web Browsing and Music Listening

By Michael Dorausch, D.C. I picked up an iPod Touch today at the Apple Store, Third Street Promenade in Santa Monica. I’d been looking at some mini computers and wanted to get something I could do some web browsing on. I didn’t know about this until just the other day and it looks like it

Read More »

7 Southern California Wildfires Charities and Places to Donate

Thank you to all the friends, family, and colleagues who have been calling and e-mailing with concerns about our safety and well-being here in Southern California. I put together a list of charities and organizations that are accepting financial contributions intended to help those affected by the 2007 Southern California Wildfires.

Read More »
the nervous system anatomical poster

More New Patients with Posters

By Michael Dorausch, D.C. I didn’t know where to put this so it’s ending up in the rant section. I’ve been posting regularly about stuff I get in the mail and I’m starting to get behind as a stack is building up on the couch. I can’t even lay down now so I’ve got to

Read More »

Traveling San Francisco and Oakland

There’s nothing like getting away from your daily activities to open up your mind to other possibilities and perceptions of the world in which we live. My favorite travel is international but I take advantage of opportunities for lots of local trips on weekends. Living close to Los Angeles International Airport I am fortunate that there’s plenty of affordable opportunities for travel that can be done over the weekend. I typically travel at least twice a month for chiropractic events but I find it’s also important to do some non-chiropractic related travel once in awhile.

Read More »

Orthotic Foot Scanning At Five Adidas Locations

By Michael Dorausch, D.C. While I was in San Francisco this past Saturday, checking out the Nike Women’s Marathon Preview, I had some time to visit the Adidas store in Union Square. On the ground level of the store was a new foot scanning system that allows people to get custom orthotic fitting analysis while

Read More »

Interstate 880 South San Jose

By Michael Dorausch, D.C. Do you know the way to San Jose? According to this sign, which I took a picture of while walking along Hegenberger Rd in Oakland, Interstate 880 South is the way to San Jose. Looks like somebody tried to clean off graffiti from the sign. The soft flash on my digital

Read More »

Nike Women’s Marathon San Francisco

Massive crowds gathered today in San Francisco’s Union Square district in preperation for Sundays October 21st Nike Women’s Marathon. Thousands of women were getting registered, receiving foot massages, back rubs, pedicures, and getting treated to beverages such as Jamba Juice smoothies.

Read More »

Summit on Innate Intelligence

The ICA Council on Chiropractic Philosophy invites all DCs and chiropractic students to attend Chiropractic’s first Summit on “Innate Intelligence and the Modern World” to be held Friday and Saturday, December 7th & 8th at the Bally’s in Las Vegas, Nevada.

Read More »

Massage Chairs and Mattresses

By Michael Dorausch, D.C. The mail keeps coming. I often wonder if other chiropractic offices receive as much mail as I do. I have to assume that they do. For such a small industry, it’s amazing how much marketing material and product advertising letters and postcards chiropractic offices receive each day. Today alone, I received

Read More »

Body Systems and Professional Educational Events

By Michael Dorausch, D.C. Among the postcards and faxes I received in my chiropractic office yesterday were three pieces of information for upcoming seminars and events directed at health-care professionals. I received a postcard from the National Association of Certified National Health Professionals (try saying that real fast) with information about an event that’s going

Read More »

Bill Maher and His New Rule on Big Pharma and Health-Care

A video clip of Bill Maher and his thoughts on America’s pharmaceutical industry. If you believe you need to take all the pills the pharmaceutical industry says you do, then you’re already on drugs. Bill Maher talks about that time in the campaign where all the candidates are presenting their health care proposals. In the

Read More »

Pumpkin Contests and Halloween Decoration Ideas

Not all chiropractic offices decorate or celebrate during the time of Halloween. Our chiropractic office in the beach cities of Los Angeles has been decorated with different themes year after year. We used to have candy guessing contests but this year we’ve moved away from the sugary sweets and are focusing more on a theme for the day.

Read More »

Does this fur coat make me look too fat?

I just had to share this photograph. Clicking on the image opens up a new window with a much larger sized version of this photo. This is Booberry (we mostly call her Boo), the most tiny of miniature poodles. She weighs in at just under 2 pounds and likes to get on the scale to

Read More »

Spoil Those Bird Dogs In Your Small Business

There’s nothing like having a loyal dog in your family. Dogs such as Labrador retrievers seem to experience great joy in just bringing you stuff. They don’t bring you a dead bird for instance, leaving it on the front porch for your discovery, and expect anything in return.

Read More »

California Governor Arnold Schwarzenegger Vetoes Senate Bill 801

California Governor Arnold Schwarzenegger has stepped forward on behalf of sound public policy and acted in the best interests of the chiropractic profession and the public by vetoing the dangerous and disruptive Senate Bill 801. This legislation would have dramatically revised the way in which the chiropractic profession is regulated in the nation’s largest state, and would have placed a measure on the June 2008 election ballot for consideration by statewide voters, with election costs funded by the state’s chiropractic licensing fees.

Read More »

Halloween Candy for Chiropractors

The idea of candy eating chiropractors is not one that would be very popular for a number of reasons. When it comes to eating and chiropractic, it’s more likely for you to hear your chiropractor speak of Sun Chlorella, Super Greens, Mangosteen Juice, or some other product loaded with phytonutrients, probiotics, and/or immune boosting nutrients.

Read More »

Why Chiropractors should support Ron Paul

By Michael Dorausch, D.C. I’m getting more e-mails regarding the Ron Paul Revolution article from yesterday than pretty much anything else I’ve received comments on over the past 10 years. I’m going to repost a number of the e-mails I received since last night but I’m removing all names and e-mail addresses. If anything posted

Read More »

Chiropractors Energy Drink

By Michael Dorausch, D.C. Chiropractors tend to be healthy people and you’ll often hear us talking about things like nutrition, vitamins, chlorella, sea salts, exercise, and such. Sometimes people wonder if we ever eat candy, consume alcohol, or eat fast food. It depends on the chiropractor, but most that I know of tend to limit

Read More »

Chiropractors Love Their iPhones

By Michael Dorausch, D.C. Gotta love those gadgets! I was in Tempe, Arizona this weekend, attending a conference and awards ceremony, along with 300 other chiropractors. When headed out to chiropractic events I typically travel with at least one laptop, a digital camera, maybe a video camera, MP3 player, PDA, some power bricks, and a

Read More »

Ron Paul Revolution in Tempe Arizona

Supporters of the Ron Paul Revolution were evangelizing out on the streets of Tempe this past weekend, while thousands were in town for the ASU vs. Washington Huskies game at Sun Devils Stadium. It started online and now it’s moving into the physical world, I’m beginning to see this guy’s name in more places and I’m recognizing someone is doing a hell of a job at getting the message out.

Read More »

Thoughts on naming your business

By Michael Dorausch, D.C. I am attending a chiropractic conference in Phoenix today and I’ve received dozens of business cards since I’ve been here. Checking some cards and viewing some online listings I’ve had some thoughts on naming offices, particularly chiropractic practices. Some common names I’ve seen include: Chiropractor Nutrition Center, Chiropractic Health Clinic, Chiropractic

Read More »

NBC Studios leaving Burbank

By Michael Dorausch, D.C. I was reading the Los Angeles Times today and I read that NBC studios would be leaving downtown Burbank and moving their operations to a new facility located at Universal City, in Los Angeles. I used to live just across the street (on Alameda) from where the Tonight Show is filmed

Read More »

Hypodermic Needles and Blue Balls

By Michael Dorausch, D.C. It was just a couple of weeks ago that I told the story of finding blue balls on the beach, while running in Marina del Rey. I went for a run again on Tuesday but this time I wasn’t expecting to find any blue balls, since it hadn’t rained in the

Read More »

Industry Referrals Are Valuable to Your Business

There is no denying that the Internet provides many new opportunities for small businesses to better reach their customer base. Significant growth is being seen online in areas such as pay per click advertising and search engine marketing, just to name two. While it’s easy to get excited about these new forms of spreading the word, it’s important for small-business owners not to forget a simple and valuable tool in garnering new client relationships, the internal industry referral.

Read More »

Chiropractic Marketplace Heats up Fast

Classified advertising is growing all over the Internet, thanks to features online marketplace web sites are offering, such as ease-of-use, RSS syndication, localization, and user generated management of content.

Read More »

Tuesday Has Not Gone Away

By Michael Dorausch, D.C. I’ve got a pile of papers and notes on my desk for things to get done this morning. Thought I’d create a compilation post and cover a number of topics. Local Search Cudahy, California: I recently had someone visit my ADIO chiropractic office that was from this city. Even though it’s

Read More »

Jenn Brown hosts High School Cheerleader show on CMT

By Michael Dorausch, D.C. Earlier today, I bumped into my friend Jenn Brown, in the Marina del Rey area of Los Angeles. I hadn’t seen her in some time, and she shared a bit of what she’s been up to the past few months. You’ve probably seen Jenn on ESPN, as she has hosted a

Read More »

Dirty Little Marketing Secret Number 731

By Michael Dorausch, D.C. I’ve gotta let you in on a secret marketing strategy that is so effective and so easy to implement, it may just leave you stunned when you discover it. The return on investment (ROI) is huge and that’s only one of the reasons that makes this secret strategy so massively successful.

Read More »

Interview with Jennifer Laycock of The Lactivist

Sometimes it’s good to get outside the box of one’s own industry to discover what commonalities we may have with others. Developing a better understanding as to how others perceive your industry can go a long way in finding ways to provide better communications and services. A few weeks ago I came across a popular breast-feeding blog authored by a woman named Jennifer Laycock. While I was reading through some of the posts, I found myself thinking this was the type of blog I’d suggest visitors of Planet Chiropractic read. What I found most interesting though was that until I came across Jennifer’s blog, I had only known her as the Editor of a popular online guide to better understanding search engines.

Read More »

Paying Too Much for Health Care

By Michael Dorausch, D.C. “Are You Paying Too Much for Health Care?” was on the title of a fax I received earlier today. I receive all kinds of junk e-mails, faxes, and direct mailings from companies pushing everything from custom orthotics, multi-level marketing supplement sales, real estate investment schemes, and a long laundry list of

Read More »

Happiness Is Finding the Answer to What You Seek

I’d like to think we can help people find the information they’re looking for when visiting the planet chiropractic web site. I know people don’t always find what it is they first came here for, but hopefully they’ll discover something of interest while visiting. I was just scanning through some of the search requests people made in September, and thought I’d address a dozen or so of those topics.

Read More »

Of rattlesnake fangs and hypodermics

My wife was bitten on the finger by a rattlesnake late this August. She was reaching for the perfect tomato nested in the weeds beneath a large tomato plant in the garden where we live in the foothills of Southern California. We named it the $64,000 tomato.

Read More »

Serving Firefighters Like They Serve Others

Numerous companies and corporations throughout the United States have made significant displays of generosity towards those affected by the 2007 California wildfires. While those actions are appreciated by many, there are thousands of people that dedicated their time and talents during the past two weeks, that the major media will less likely report about.

Read More »

Decompression Nutrition Core Stabilization Seminars

By Michael Dorausch, D.C. From the batch of flyers I received in the mail over the weekend comes a decompression seminar in El Segundo, California, a nutrition seminar in Ventura County, California, and a core stabilization seminar also in California (but I thought it was in Cabo San Lucas). The decompression seminar is on December

Read More »

iPod Touch for Web Browsing and Music Listening

By Michael Dorausch, D.C. I picked up an iPod Touch today at the Apple Store, Third Street Promenade in Santa Monica. I’d been looking at some mini computers and wanted to get something I could do some web browsing on. I didn’t know about this until just the other day and it looks like it

Read More »

7 Southern California Wildfires Charities and Places to Donate

Thank you to all the friends, family, and colleagues who have been calling and e-mailing with concerns about our safety and well-being here in Southern California. I put together a list of charities and organizations that are accepting financial contributions intended to help those affected by the 2007 Southern California Wildfires.

Read More »
the nervous system anatomical poster

More New Patients with Posters

By Michael Dorausch, D.C. I didn’t know where to put this so it’s ending up in the rant section. I’ve been posting regularly about stuff I get in the mail and I’m starting to get behind as a stack is building up on the couch. I can’t even lay down now so I’ve got to

Read More »

Traveling San Francisco and Oakland

There’s nothing like getting away from your daily activities to open up your mind to other possibilities and perceptions of the world in which we live. My favorite travel is international but I take advantage of opportunities for lots of local trips on weekends. Living close to Los Angeles International Airport I am fortunate that there’s plenty of affordable opportunities for travel that can be done over the weekend. I typically travel at least twice a month for chiropractic events but I find it’s also important to do some non-chiropractic related travel once in awhile.

Read More »

Orthotic Foot Scanning At Five Adidas Locations

By Michael Dorausch, D.C. While I was in San Francisco this past Saturday, checking out the Nike Women’s Marathon Preview, I had some time to visit the Adidas store in Union Square. On the ground level of the store was a new foot scanning system that allows people to get custom orthotic fitting analysis while

Read More »

Interstate 880 South San Jose

By Michael Dorausch, D.C. Do you know the way to San Jose? According to this sign, which I took a picture of while walking along Hegenberger Rd in Oakland, Interstate 880 South is the way to San Jose. Looks like somebody tried to clean off graffiti from the sign. The soft flash on my digital

Read More »

Nike Women’s Marathon San Francisco

Massive crowds gathered today in San Francisco’s Union Square district in preperation for Sundays October 21st Nike Women’s Marathon. Thousands of women were getting registered, receiving foot massages, back rubs, pedicures, and getting treated to beverages such as Jamba Juice smoothies.

Read More »

Summit on Innate Intelligence

The ICA Council on Chiropractic Philosophy invites all DCs and chiropractic students to attend Chiropractic’s first Summit on “Innate Intelligence and the Modern World” to be held Friday and Saturday, December 7th & 8th at the Bally’s in Las Vegas, Nevada.

Read More »

Massage Chairs and Mattresses

By Michael Dorausch, D.C. The mail keeps coming. I often wonder if other chiropractic offices receive as much mail as I do. I have to assume that they do. For such a small industry, it’s amazing how much marketing material and product advertising letters and postcards chiropractic offices receive each day. Today alone, I received

Read More »

Body Systems and Professional Educational Events

By Michael Dorausch, D.C. Among the postcards and faxes I received in my chiropractic office yesterday were three pieces of information for upcoming seminars and events directed at health-care professionals. I received a postcard from the National Association of Certified National Health Professionals (try saying that real fast) with information about an event that’s going

Read More »

Bill Maher and His New Rule on Big Pharma and Health-Care

A video clip of Bill Maher and his thoughts on America’s pharmaceutical industry. If you believe you need to take all the pills the pharmaceutical industry says you do, then you’re already on drugs. Bill Maher talks about that time in the campaign where all the candidates are presenting their health care proposals. In the

Read More »

Pumpkin Contests and Halloween Decoration Ideas

Not all chiropractic offices decorate or celebrate during the time of Halloween. Our chiropractic office in the beach cities of Los Angeles has been decorated with different themes year after year. We used to have candy guessing contests but this year we’ve moved away from the sugary sweets and are focusing more on a theme for the day.

Read More »

Does this fur coat make me look too fat?

I just had to share this photograph. Clicking on the image opens up a new window with a much larger sized version of this photo. This is Booberry (we mostly call her Boo), the most tiny of miniature poodles. She weighs in at just under 2 pounds and likes to get on the scale to

Read More »

Spoil Those Bird Dogs In Your Small Business

There’s nothing like having a loyal dog in your family. Dogs such as Labrador retrievers seem to experience great joy in just bringing you stuff. They don’t bring you a dead bird for instance, leaving it on the front porch for your discovery, and expect anything in return.

Read More »

California Governor Arnold Schwarzenegger Vetoes Senate Bill 801

California Governor Arnold Schwarzenegger has stepped forward on behalf of sound public policy and acted in the best interests of the chiropractic profession and the public by vetoing the dangerous and disruptive Senate Bill 801. This legislation would have dramatically revised the way in which the chiropractic profession is regulated in the nation’s largest state, and would have placed a measure on the June 2008 election ballot for consideration by statewide voters, with election costs funded by the state’s chiropractic licensing fees.

Read More »

Halloween Candy for Chiropractors

The idea of candy eating chiropractors is not one that would be very popular for a number of reasons. When it comes to eating and chiropractic, it’s more likely for you to hear your chiropractor speak of Sun Chlorella, Super Greens, Mangosteen Juice, or some other product loaded with phytonutrients, probiotics, and/or immune boosting nutrients.

Read More »

Why Chiropractors should support Ron Paul

By Michael Dorausch, D.C. I’m getting more e-mails regarding the Ron Paul Revolution article from yesterday than pretty much anything else I’ve received comments on over the past 10 years. I’m going to repost a number of the e-mails I received since last night but I’m removing all names and e-mail addresses. If anything posted

Read More »

Chiropractors Energy Drink

By Michael Dorausch, D.C. Chiropractors tend to be healthy people and you’ll often hear us talking about things like nutrition, vitamins, chlorella, sea salts, exercise, and such. Sometimes people wonder if we ever eat candy, consume alcohol, or eat fast food. It depends on the chiropractor, but most that I know of tend to limit

Read More »

Chiropractors Love Their iPhones

By Michael Dorausch, D.C. Gotta love those gadgets! I was in Tempe, Arizona this weekend, attending a conference and awards ceremony, along with 300 other chiropractors. When headed out to chiropractic events I typically travel with at least one laptop, a digital camera, maybe a video camera, MP3 player, PDA, some power bricks, and a

Read More »

Ron Paul Revolution in Tempe Arizona

Supporters of the Ron Paul Revolution were evangelizing out on the streets of Tempe this past weekend, while thousands were in town for the ASU vs. Washington Huskies game at Sun Devils Stadium. It started online and now it’s moving into the physical world, I’m beginning to see this guy’s name in more places and I’m recognizing someone is doing a hell of a job at getting the message out.

Read More »

Thoughts on naming your business

By Michael Dorausch, D.C. I am attending a chiropractic conference in Phoenix today and I’ve received dozens of business cards since I’ve been here. Checking some cards and viewing some online listings I’ve had some thoughts on naming offices, particularly chiropractic practices. Some common names I’ve seen include: Chiropractor Nutrition Center, Chiropractic Health Clinic, Chiropractic

Read More »

NBC Studios leaving Burbank

By Michael Dorausch, D.C. I was reading the Los Angeles Times today and I read that NBC studios would be leaving downtown Burbank and moving their operations to a new facility located at Universal City, in Los Angeles. I used to live just across the street (on Alameda) from where the Tonight Show is filmed

Read More »

Hypodermic Needles and Blue Balls

By Michael Dorausch, D.C. It was just a couple of weeks ago that I told the story of finding blue balls on the beach, while running in Marina del Rey. I went for a run again on Tuesday but this time I wasn’t expecting to find any blue balls, since it hadn’t rained in the

Read More »

Industry Referrals Are Valuable to Your Business

There is no denying that the Internet provides many new opportunities for small businesses to better reach their customer base. Significant growth is being seen online in areas such as pay per click advertising and search engine marketing, just to name two. While it’s easy to get excited about these new forms of spreading the word, it’s important for small-business owners not to forget a simple and valuable tool in garnering new client relationships, the internal industry referral.

Read More »

Chiropractic Marketplace Heats up Fast

Classified advertising is growing all over the Internet, thanks to features online marketplace web sites are offering, such as ease-of-use, RSS syndication, localization, and user generated management of content.

Read More »

Tuesday Has Not Gone Away

By Michael Dorausch, D.C. I’ve got a pile of papers and notes on my desk for things to get done this morning. Thought I’d create a compilation post and cover a number of topics. Local Search Cudahy, California: I recently had someone visit my ADIO chiropractic office that was from this city. Even though it’s

Read More »

Jenn Brown hosts High School Cheerleader show on CMT

By Michael Dorausch, D.C. Earlier today, I bumped into my friend Jenn Brown, in the Marina del Rey area of Los Angeles. I hadn’t seen her in some time, and she shared a bit of what she’s been up to the past few months. You’ve probably seen Jenn on ESPN, as she has hosted a

Read More »

Dirty Little Marketing Secret Number 731

By Michael Dorausch, D.C. I’ve gotta let you in on a secret marketing strategy that is so effective and so easy to implement, it may just leave you stunned when you discover it. The return on investment (ROI) is huge and that’s only one of the reasons that makes this secret strategy so massively successful.

Read More »

Interview with Jennifer Laycock of The Lactivist

Sometimes it’s good to get outside the box of one’s own industry to discover what commonalities we may have with others. Developing a better understanding as to how others perceive your industry can go a long way in finding ways to provide better communications and services. A few weeks ago I came across a popular breast-feeding blog authored by a woman named Jennifer Laycock. While I was reading through some of the posts, I found myself thinking this was the type of blog I’d suggest visitors of Planet Chiropractic read. What I found most interesting though was that until I came across Jennifer’s blog, I had only known her as the Editor of a popular online guide to better understanding search engines.

Read More »

Paying Too Much for Health Care

By Michael Dorausch, D.C. “Are You Paying Too Much for Health Care?” was on the title of a fax I received earlier today. I receive all kinds of junk e-mails, faxes, and direct mailings from companies pushing everything from custom orthotics, multi-level marketing supplement sales, real estate investment schemes, and a long laundry list of

Read More »

Happiness Is Finding the Answer to What You Seek

I’d like to think we can help people find the information they’re looking for when visiting the planet chiropractic web site. I know people don’t always find what it is they first came here for, but hopefully they’ll discover something of interest while visiting. I was just scanning through some of the search requests people made in September, and thought I’d address a dozen or so of those topics.

Read More »

Of rattlesnake fangs and hypodermics

My wife was bitten on the finger by a rattlesnake late this August. She was reaching for the perfect tomato nested in the weeds beneath a large tomato plant in the garden where we live in the foothills of Southern California. We named it the $64,000 tomato.

Read More »