By Michael Dorausch, D.C.
Some brief notes from the DCS LiveWire Tour 2006 4/3/2006
I got the finger on you for sure…
The Dead Chiropractic Society (DCS) rocked Orange County on Monday night with presentations from 3 red hot chiropractors. Complete with advance ticket sales, t-shirt sales, pizza and perrier, this experience is a one of a kind chiropractic event, and I know of nothing else like it, anywhere on the planet. The walls are painted with a special fleck paint that glows brilliantly when the rooms black lights are lit. This is no back corner kiddy garage. This place rocks inside a commercial property and is a major part of Dr. Bills mission to educate the world about chiropractic. No one in Southern Cal is doing more than DCS to keep alive the flames that DD and BJ Palmer lit.
The music of choice for the evening was from the AC/DC – Stiff Upper Lip Live DVD. We also heard some powerful talks from three different DCs practicing in California. Dr. Bill DeMoss gave the best talk that I have heard from him yet. It was well presented and his message was right on!
Shockwaves reverberate from the coast of California across water and land, spreading the word of chiropractic (and some loud rock-n-roll) to infinity and beyond. Every time I am in the room at DCS I have to look around and get more details. It’s like going to a dark club, there is always something new to discover on your next visit.
There are a lot of guys behind the success of DCS but the true credit goes to Dr. Bill DeMoss (and Mary Jane) for their relentless hard work and efforts that result in these oh so powerful events.
This is nothing like a professional night out with your colleagues. No way my friends, this is an evening of raw chiropracTIC. Many things may and will be said that would piss off many a chiropractor. The point (to me) is not to rub elbows and congratulate each other on how nice our ties look. The point is to be reminded of what it is we do, who we do it with, why we do it, and how we can continue to do it, regardless of perceived obstacles that may present themselves.
Dr. Brad Glowaki of Long Beach, CA shared some of his very successful marketing strategies. This alone was worth the one hour trip for me from Los Angeles. Dr. Brads energy was way up there. He gave a great analogy of Starbucks and new patients. I got the jist like this… Are people with fatigue going to Starbucks? Is Starbucks effective at removing the symptoms of ones fatigue, even if only temporarily? Is chiropractic care effective in improving ones energy naturally and thus decreasing fatigue? To anyone that has been in practice any length of time (like more than a day) the obvious answer is YES. The rest of the world is not necessarily aware of that information, or at least the rest of the world outside of your office. When folks start coming in asking for a double atlas-axis, no mix toggle then we’ll know we are on to something. Until then, we have plenty of work to do.
Dr. Bill was presented with the “Chiropractor of the Year” award for 2005 by Dr. Brad. An honer he very rightly deserves.
Dr. Bill DeMoss talked about practicing in the office like you were preparing for the Superbowl. Some of his slides read…
Train like you are in the Superbowl.
Get adjusted, exercise, rest, nutrition, take lots of vacations.
Are you in it for the long haul or are you just a flash in the pan?
You don’t appreciate chiropractic until you don’t have it.
Live Wire! On Fire! Get out of the box! Get out of your comfort zone!
Do you even believe in chiropractic?
He also talked about the worlds most profitable industry – the pharmaceutical industry and when adjusting, he reminded us that… “time does not equal quality.”
Dr. Scott Sawyer from Santa Cruz came down and read us tons of quotes from his collection of chiropractic texts and shared some stories about his practice in Nor Cal.
All these guys did a great job and the energy for the night was exceptionally high.
I recorded all three talks on my cowon mp3 player / recorder and although the audio quality is going to be less than great, I’ll post all the audio to the website and will update this article with appropriative links.
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