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Planet Chiropractic NewsPosted: Sunday, March 20, 2011

2011 Los Angeles Top Doctors Award
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By Michael Dorausch, DC

Congratulations, you have been chosen to receive "The 2011 Los Angeles Top Doctors & Dentists Award". That is the news that arrived at my Los Angeles office in September and again in November. The mail came from TopDoc Los Angeles, and FOX Los Angeles "Coming Soon" was predominant on the upper right side of the page, how cool. According to the letter, I had been chosen to receive "The 2011 Los Angeles Top Doctors & Dentists Award" for my achievement in the medical field. I was also invited to participate in the filming of a Top Doc Los Angeles television commercial segment, which was to air on FOX Los Angeles.

TopDoc Los Angeles
TopDoc Los Angeles

Top Doc Los Angeles mentioned there was no cost to receive the award, but being extremely busy serving patients in October and November, I never did get around to contacting the television show coordinator. According to the letter, the award selection process was interesting, as it appears it was a combination of being chosen by peers, or due to popular ranking by patients on leading healthcare rating websites.

I find the concept interesting. The winners, which included medical doctors and dentists, would be introduced to Los Angeles residents on a Top Doc commercial segment that would run on Fridays during the Doctor Oz Show (I've never seen it). According to the letter, the concept of the promotion is to introduce top doctors and dentists to LA residents to make it easier for them to select the right health care professional. According to the letter, a limited number of healthcare providers in each county and community receive the award.

I don't think promotions like this one are at all uncommon, especially when you practice in a major metro area, maybe not so common in rural America. I also figure major metro areas like San Francisco, New York, San Diego, and so on, have large numbers of doctors and dentists to select for such programming. If you are a chiropractor receiving award nominations or notifications for television programming in your area, I'd love to hear from you.


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