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Planet
Chiropractic - Los Angeles Marketing Center |
Planet Chiropractic (Los
Angeles, CA) offers creative and flexible advertising programs to suit your specific budget and marketing needs. Planet Chiropractic has a thorough understanding of our reader behavior and a strong success rate targeting members of our audience according to advertiser objectives.
If the language below is at all
confusing to you, feel free to call us or email us for more info. We want you to
understand the benefits of internet advertising as well as the benefits to
advertising with us.
ATTENTION:
WE ARE NOT ADDING NEW
SEMINAR OR COACHING ADVERTISERS FOR 2006. WE ARE ADDING NEW CLASSIFIED ADS AND
BANNER ADVERTISERS. EMAIL ADVERTISING IS ON HOLD, ACCOUNTS ARE SOLD OUT
THROUGH 2006.
If you want your product or
service featured on Planet Chiropractic, a simple way to do so is to get
involved in the Google Adwords Program. Also, check to see if our chiropractic
classifieds are of value to you.
Most of the info here is
outdated as we accept very few new advertisers. We have found that ads from
student loan consolidators, chiropractic schools, and local chiropractors
currently provide better revenue for us than the previous models we relied on.
We are seeking a few key
vendors/suppliers to work with...
chiropractic software providers
chiropractic schools
student loan consolidation companies
chiropractic table companies
For as little as $500.00 per
month we can incorporate your company into our web construct, delivering your
information throughout our network. Our homepage alone is a valuable piece of
online chiropractic real estate. Requires a one year commitment.
Banner Advertising
Chiropractors visit our site because they're looking for information, tools and services
that they can put to use in their practices. By placing banner advertisements, either run of network or within vertical channels that relate to your product or service, you have the opportunity to reach qualified decision makers at the moment most relevant to your message. We offer several strategic placements for banners.
Banner Sizes: 468x60, 120x60, 120x90, 120x400, 120x500 (skyscraper), and (up to) 480x300 pop-up & pop-under ads. GIF, Animated GIF, and JPEG formats are currently accepted.
• Must use 216-color Web safe palette
• Must function cross-platform on 3.0, 4.0, 5.0, and 6.0 browsers -- Internet Explorer, Netscape,
Mozilla, Firefox and AOL browser versions.
Email Marketing
The email-marketing programs at Planet Chiropractic are designed to optimize the number of qualified leads and
user conversions. For advertisers, they represent a targeted opportunity to reach the most active members of Planet Chiropractic. Planet Chiropractic currently offers two email vehicles to reach our business decision makers:
CHIROPRACTIC-NEWS —
Bi-Weekly newsletter
CHIROPRACTIC-NEWS AOL —
Bi-Weekly newsletter custom designed for our AOL users
CHIROPRACTIC-NEWS, our flagship Bi-weekly newsletter, goes out to a total of 19,000+ subscribers.
14,000+ of these users have subscribed to the newsletter directly through the Planet Chiropractic
(planetc1.com) website.
Online Promotions
Generate additional excitement and reader interest in your campaign with a contest or promotion. Planet Chiropractic will work with you to prepare a campaign that would be well suited for our subscribers.
Our users love to win free stuff and we have had great success with this format.
*This is an easy way to get
into our newsletter or recognized on our website. Offer to give away some FREE
supplies or stuff like chiropractic software, postcards, tables, etc... Offer up
an iPod or digital camera and we'll work you into one of our promotions.
For example, we hold a contest
to win a FREE Mp3 player "brought to you by..." You'd get exposure for up to 30
days.
Planet Chiropractic Rate Card
Banner Advertising
RON - Run of Network (entire site)
CPM - Cost Per Thousand Ad Views
Targeted - Homepage, News, Audio-Video, Events, Classifieds
| Targeted banners |
(468x60) |
$75 CPM |
| RON banners |
(468x60) |
$50 CPM |
| Targeted banners |
(120x60) |
$65 CPM |
| RON banners |
(120x60) |
$40 CPM |
| Targeted banners |
(120x90) |
$70 CPM |
| RON banners |
(120x90) |
$45 CPM |
| Targeted banners |
(120x400) |
$125 CPM |
| RON banners |
(120x400) |
$100 CPM |
| Targeted pop-up |
(size varies) |
$550 CPM |
| RON pop-up |
(size varies) |
$450 CPM |
| Targeted pop-under |
(size varies) |
$450 CPM |
| RON pop-under |
(size varies) |
$350 CPM |
Email Marketing
Newsletter to subscribers $75 - $125 CPM
Stand-alone emails $250 - $350 CPM
Planet Chiropractic requires a minimum of a $300 investment on all advertising contracts.
Cancellation Policy
• No cancellation permitted.
Notes:
• All rates are net and subject to change, dependent on available inventory.
• All Planet Chiropractic proposals are available on a first-come basis and expire 5 days after submission.
• Payment in advance will be required for the first ad campaign while a credit history is established.
• Exclusivity, as negotiated.
We individualize each Marketing
Campaign to tailor to your needs. After you have read the information above,
please contact us and we will schedule some time to discuss your marketing
effort.
Contact Information:
Planet Chiropractic
Michael Dorausch, D.C.
2509 Ocean Ave.
Venice, CA 90291
phone: 310.795.8693
fax: 310.301.4438
mail@planetc1.com
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