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Perfect Subliminal Advertising
by Adam R. Tanase
(Tri-9 Student @ Logan College of Chiropractic)
It's obvious that subliminal advertising is unethical and illegal. Unfortunately, this hasn't stopped the incestuous relationship between drug companies and marketing agencies from dancing around the law, and bombarding us wit...
perfect-subliminal-advertising.html
More Advertising - More Drugs

An article on MSNBC suggests that Americans are taking more prescription drugs thanks in part to massive advertising introduced by the drug industry. According to the article, Americans who visited a medical doctors office in 1999 were far more likely to receive more than one drug then Americans...
more-advertising-more-drugs.html
MD's Say YES To Drug Advertising

Forget what I said on Monday about the AMA and their brief moment of inspiration. These spineless, life sucking whores have decided to retract their plans of banning prescription drug advertising in the U.S.
Score one for the drug pushers, the AMA has changed its tune. What they would like ...
md-s-say-yes-to-drug-advertising.html
MD's Say NO To Drug Advertising

It's all over this morning's news; medical doctors in the U.S. are urging a ban on the prescription drug advertising seen on television, in newspapers, and in magazines.
According to reports from ABC News and MSNBC, The American Medical Association says a ban "is needed to keep patients fro...
md-s-say-no-to-drug-advertising.html
Prescription Drug Advertising Creating Problems
Prescription drug spots on television are becoming as common as those for Budweiser and Dodge.
The pharmaceutical industry has spent billions on print and media ads in the last year, and are expected to spend more because "drug makers want consumers to walk into the doctor’s office and ask for a ...
prescription-drug-advertising-creating-problems.html
Google Introducing 10 Second Advertising in YouTube Videos
by Michael Dorausch, DC
Google's video sharing site, YouTube, has been more popular than ever, and the company is looking to profit from that. Online advertising, thanks to platforms like AdWords, has been at the center of Google's massive success. Google has announced they will begin testing a...
google-introducing-10-second-advertising-in-youtube-videos.html
Serving up Localized Advertising Without Wasting Money
by Michael Dorausch, DC
Bricks and mortar businesses, like chiropractic offices and dental clinics, are increasingly looking to the Web for online advertising opportunities. Some small-business owners are conducting their own local search paid advertising campaigns, also known as PPC, and many ...
serving-up-localized-advertising-without-wasting-money.html
101 Ad Snippets For Chiropractic Advertising
by Daria Belov
Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the product...
101-ad-snippets-for-chiropractic-advertising.html
Wednesday Wraparound Advertising and Tips
by Daria Belov
Todays summary includes a review of ads, articles, tips about including photos, cautions involving e-mail spam and 419 phishing attempts, and some useful links to review when seeking more information regarding classified advertising and Planet Chiropractic.
For the past coup...
wednesday-wraparound-advertising-and-tips.html
April advertising round up Chiro-Ads
by planetc1 classifieds
This may be the last chiropractic classified advertising round up for the month of April. Normally we have these posts on Sundays and Wednesdays, but you may not notice classified advertising posts in the news again until May 4, 2008. Whether you are seeking Chiropractic...
april-advertising-round-up-chiro-ads.html
A bartender is just a pharmacist with a limited inventory
By Darrel Crain, D.C.
“Doc, I’m pretty sure I need some of those big green pills, you know, like the ones on television.”
“Really? What are your symptoms?”
“Well, I feel like I’m the guy in the TV commercial standing next to the telephone. I can’t pick it up because I’m scared to deat...
a-bartender-is-just-a-pharmacist-with-a-limited-inventory.html
Selling Drugs is Good Business
By Michael Dorausch, D.C.
On September 10, 2002, researchers from the National Institute for Health Care Management Research and Educational Foundation (The NIHCM Foundation) provided a report to the Federal Trade Commission at a health care workshop. The topic was Direct to Consumer (DTC) adve...
selling-drugs-is-good-business.html
Educational, or just drug pushing?
By Michael Dorausch, D.C.
Are pharmaceutical ads helping Americans get healthy, or are the drugs being sold draining our health and our wallets? According to research, the jury is still out.
If you live in the U.S., no doubt you have seen hundreds (possibly even thousands) of prescription ...
educational-or-just-drug-pushing-.html
Time for a Public Service Announcement
By Michael Dorausch, D.C.
Los Angeles - Much has happened since I published an article last Monday (MD's Say NO To Drug Advertising) and stated that the MDs involved were inspiring. The article was followed on Thursday by a second article (MD's Say YES To Drug Advertising) which included excerp...
time-for-a-public-service-announcement.html
Tis the season for the flu
By Darrel Crain, DC
Don’t you just love the changing of the seasons? Winter, then spring, then summer, then flu…wait a minute, what day does the flu season actually begin? I checked all the calendars in my house, but I could not find a single one that marked the starting day of flu season.
tis-the-season-for-the-flu.html
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