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Google Introducing 10 Second Advertising in YouTube Videos
by Michael Dorausch, DC
Google's video sharing site, YouTube, has been more popular than ever, and the company is looking to profit from that. Online advertising, thanks to platforms like AdWords, has been at the center of Google's massive success. Google has announced they will begin testing a...
google-introducing-10-second-advertising-in-youtube-videos.html 
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Referring Patients To Other Chiropractors
by Patrick Bennett, DC
Part of a successful chiropractic practice is having a strong network of Chiropractors to be able to refer out to, when needed. Primarily I refer patients to my colleagues when they live to far away to keep on track with their prescribed care plan. The Chiropractor ne...
referring-patients-to-other-chiropractors.html
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Recovery Versus Discovery Local Business Website Searching
by Daria Belov
Everything from hotels, airlines, restaurants, nightclubs, churches, and chiropractic offices, are being searched for online. People aren't necessarily wanting to learn about nightclubs for instance, they want to know if there is one near them, so they can go party like a rocksta...
recovery-versus-discovery-local-business-website-searching.html
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Interview with Jennifer Laycock of The Lactivist
by Michael Dorausch, DC
Sometimes it's good to get outside the box of one's own industry to discover what commonalities we may have with others. Developing a better understanding as to how others perceive your industry can go a long way in finding ways to provide better communications and servi...
interview-with-jennifer-laycock-of-the-lactivist.html
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Chiropractic Marketplace Heats up Fast
by Daria Belov
Classified advertising is growing all over the Internet, thanks to features online marketplace web sites are offering, such as ease-of-use, RSS syndication, localization, and user generated management of content.
While classified advertising bohemeths like Myspace, Craigslis...
chiropractic-marketplace-heats-up-fast.html
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Industry Referrals Are Valuable to Your Business
by Michael Dorausch, DC
There is no denying that the Internet provides many new opportunities for small businesses to better reach their customer base. Significant growth is being seen online in areas such as pay per click advertising and search engine marketing, just to name two. While it's ea...
industry-referrals-are-valuable-to-your-business.html
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Traveling San Francisco and Oakland
by Michael Dorausch, DC
There's nothing like getting away from your daily activities to open up your mind to other possibilities and perceptions of the world in which we live. My favorite travel is international but I take advantage of opportunities for lots of local trips on weekends. Living ...
traveling-san-francisco-and-oakland.html
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7 Southern California Wildfires Charities and Places to Donate
by Michael Dorausch, DC
Thank you to all the friends, family, and colleagues who have been calling and e-mailing with concerns about our safety and well-being here in Southern California. Aside from a scratchy throat (from being a dummy and running outdoors on Tuesday) I'm doing fine here in t...
7-southern-california-wildfires-charities-and-places-to-donate.html
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Thanksgiving Road Conditions and Flight Delays
by Michael Dorausch, DC
I'm breaking from our traditional news today to cover some topics that are relevant to the Thanksgiving holiday activities going on the next few days in the United States. My office is located very close to LAX airport in Southern California and we've experienced a signi...
thanksgiving-road-conditions-and-flight-delays.html
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Fluoride Fanatics Beginning to Appear More Mainstream
by Michael Dorausch, DC
News over the weekend regarding fluoride in tap water is evidence that the debate regarding the safety and effectiveness of the chemical process continues to be heated discussion.
There was a news report in Friday's Globe and Mail, the Canadian publication, regardin...
fluoride-fanatics-beginning-to-appear-more-mainstream.html
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Cracking the Motion Picture Industry
by Michael Dorausch, DC
The Writers Guild of America strike has affected many businesses that you wouldn't necessarily suspect had anything to do with the film industry. A chiropractor's office located nearby a major studio would be one of those businesses.
Two days into the writers' strik...
cracking-the-motion-picture-industry.html
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Marketing and Goals for 2008
by Daria Belov
Taking the time to prepare goals and marketing ideas is important for any business. Those that are self-employed and those that run small businesses typically have to take on these tasks themselves, as there is no one organizing corporate goal setting events or marketing strategy...
marketing-and-goals-for-2008.html
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Serving up Localized Advertising Without Wasting Money
by Michael Dorausch, DC
Bricks and mortar businesses, like chiropractic offices and dental clinics, are increasingly looking to the Web for online advertising opportunities. Some small-business owners are conducting their own local search paid advertising campaigns, also known as PPC, and many ...
serving-up-localized-advertising-without-wasting-money.html
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Chiropractic Wellness Certification series for 2008
ICA Wellness News
Council on Wellness Science
ICA educates new corps of chiropractors as wellness certification shifts in 2008 to Dallas, Portland and Philadelphia
The International Chiropractors Association is pleased to announce it will conduct its landmark Chiropractic Wellness Certi...
chiropractic-wellness-certification-series-for-2008.html
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2008 Hotels Hosting Chiropractic Conferences
by Daria Belov
Small-business industries (like the chiropractic industry) are finalizing their conferences and continuing education seminars for the 2007 season. This is the time of year hotels are booked for holiday parties and festivities rather than professional advancement and educational s...
2008-hotels-hosting-chiropractic-conferences.html
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