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"Servant of the Drug Industry"
Yahoo News reports, "Patients taking a controversial new drug for irritable bowel syndrome may have died because the US Food and Drug Administration (FDA) has become a 'servant of the drug industry,' the editor of The Lancet medical journal claimed in the May 19th issue."
The articles autho...
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Smile, Somebody's Lookin'
By Super CA Lynne
I feel when people walk through the front door of our office their lives begin to change. The reason I can say that with great confidence is because I used to be one of those people walking through the front door and I now see miracles from the other side of the desk.
Bef...
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PVA Equals Knowledge
By Dr. Rick Wren
Dear Colleagues and Friends,
I started consulting with Chiropractors at Parker Seminars back in 1985. I started noticing that I could guess about how many and which success principles the Doctor was using in their practice based on their PVA (Patient Visit Average). PVA is f...
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Who's Paying Your Doctor?
A recent headline on Yahoo! News titled "U.S. Patients Don't Want to Know How Doctor Is Paid" would suggest that most Americans don't want to know how their doctor is reimbursed for care.
However, if you read the article rather than just the headline you may come to a different conclusion. ...
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Pre-Framing Subluxation
By Dr. Rick Wren
Dear Colleagues and Friends,
This week we have had 3 Patients prepay for care. One prepaid for one year, another prepaid for the whole family for one year, and the last prepaid for 2 months. So many of you ask me how I get patients to prepay for their Chiropractic Care.
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Institute of Medicine Follow-Up Report
Headlines from today's MSNBC news feeds read "U.S. health-care system tangled maze - Overhaul needed to bring 21st century care to patients."
The Institute of medicine (IOM) has recently released their follow-up report to the "ground breaking" 1999 announcement that medical mistakes "kill f...
institute-of-medicine-follow-up-report.html
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News Spinning & American Home Products
This article is just one example of how the "news" works and why it's important to get your news information from more than one source.
We've seen several articles in the last few days related to American Home Products and the new vaccine they were pushing during NBC's ER commercial break. ...
news-spinning-and-american-home-products.html
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Vaccine Soup - News of the week
An recent article on MSNBC titled "No vaccine-MS link" stated that researchers have found the hepatitis B vaccine to be safe. There is a thought among some that the vaccine may cause Multiple Sclerosis in healthy people which has prompted the vaccine makers to perform a study.
The study was...
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Superbugs are Superkillers
The ABC News headlines read, "Antibiotics Essentially Useless Against Many Diseases" and MSNBC headlines read, " 'Superbugs' pose global health threat."
The World Health Organization reported yesterday that, "if people do not stop misusing antibiotics, new 'superbugs' that resist all drugs ...
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Whiners and Wienies - Dr. Rick Wren
By Dr. Rick Wren
Dear Colleagues and Friends, We just got back from a wonderful Parker Seminar in Dallas. It was high energy and enthusiastic. It started out on Thursday with Nationally known Ed Foreman. He discussed, "Life is for Loving, Laughing, and Living not for Whining and Worrying." The...
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Structured Treatment Interruption: Medical Breakthrough
By Michael Dorausch, DC
Last week the Los Angeles Times reported that AIDS researchers are finding that gaps in drug therapy have helped some AIDS patients.
The approach is called structured treatment interruption or STI. The theory behind STI is to stop giving drugs and allow the immune ...
structured-treatment-interruption-medical-breakthrough.html
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Optimists vs. Pessimists: Optimists Prevail!
A new report published in the February issue of the journal Mayo Clinic Proceedings suggests that a positive mental outlook leads to a longer life.
The report suggests that "individuals who profess pessimistic explanations for life events have poorer physical health," according to research...
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Industry Referrals Are Valuable to Your Business
by Michael Dorausch, DC
There is no denying that the Internet provides many new opportunities for small businesses to better reach their customer base. Significant growth is being seen online in areas such as pay per click advertising and search engine marketing, just to name two. While it's ea...
industry-referrals-are-valuable-to-your-business.html
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Pumpkin Contests and Halloween Decoration Ideas
by Michael Dorausch, DC
Not all chiropractic offices decorate or celebrate during the time of Halloween. Our chiropractic office in the beach cities of Los Angeles has been decorated with different themes year after year. We used to have candy guessing contests but this year we've moved away fr...
pumpkin-contests-and-halloween-decoration-ideas.html
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101 Ad Snippets For Chiropractic Advertising
by Daria Belov
Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the product...
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