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Smarter Marketing in 2009 with Call Tracking

Regardless if you run an orthopedic center, a doggie day care clinic, or a chiropractic office, this is a good time of year to get your 2009 marketing plans on your mind. There’s no doubt that what’s taking place in our US economy is going to effect business incomes during the next several months. It’s an important time of year to remain focused and keep moving forward in attaining your business goals. Too few chiropractors I’ve spoken to have become masters of tracking where their marketing dollar is working best. Again, it doesn’t matter what kind of business you’re in, keeping track of what’s working (and what’s not) may help you save essential advertising dollars in the upcoming year.

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Chiropractors like Pigs Being Led to Slaughter

By this point in time I think it would be safe to assume that every chiropractic office in America has been contacted at least once by a company or individual offering to list their business online in some sort of directory, for a small monthly or yearly fee. This isn’t something unique to the chiropractic industry as dentists, plastic surgeons, orthopedic doctors, acupuncturists, and multiple other small-business industries, have likely been the target of those selling online directory listing services. I don’t follow the online activities of those other industries so I can’t offer comment, but I follow chiropractic related activity very closely.

Read More »

Smarter Marketing in 2009 with Call Tracking

Regardless if you run an orthopedic center, a doggie day care clinic, or a chiropractic office, this is a good time of year to get your 2009 marketing plans on your mind. There’s no doubt that what’s taking place in our US economy is going to effect business incomes during the next several months. It’s an important time of year to remain focused and keep moving forward in attaining your business goals. Too few chiropractors I’ve spoken to have become masters of tracking where their marketing dollar is working best. Again, it doesn’t matter what kind of business you’re in, keeping track of what’s working (and what’s not) may help you save essential advertising dollars in the upcoming year.

Read More »

Chiropractors like Pigs Being Led to Slaughter

By this point in time I think it would be safe to assume that every chiropractic office in America has been contacted at least once by a company or individual offering to list their business online in some sort of directory, for a small monthly or yearly fee. This isn’t something unique to the chiropractic industry as dentists, plastic surgeons, orthopedic doctors, acupuncturists, and multiple other small-business industries, have likely been the target of those selling online directory listing services. I don’t follow the online activities of those other industries so I can’t offer comment, but I follow chiropractic related activity very closely.

Read More »