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Posted on: Tuesday, April 25, 2000
All You Have To Do Is Ask
planetc1.com-news email to the editor
By Dr. Rick Wren

I have been talking to several struggling Chiropractors this week. The main topic with most of them is how do I get more new patients? There is only one thing that is directly proportional to the number of new patients you are going to get. Every thing else is indirectly proportional. Newspaper, TV, and Radio advertising are indirectly proportional. Yellow pages is indirectly proportional. Do I have you wondering what is directly proportional to the number of new patients you will receive? Well here it is, It is "How often you ask for new patients."

When is the last time you asked every patient in a day for referrals? When is the last time you asked every day for a week for referrals? Most Chiropractors I ask this question will tell me they had not asked one patient in a whole month. The more you ask, the more new patients you will have. Now there are direct ways of asking and indirect ways of asking. Direct is "Get your family in here to be checked." Indirect is "When you send any friend to us as a new patient we will give them a $25 referral credit."

You can ask in the office and out of the office. Everywhere you go you can ask directly or indirectly for new patients. You have many opportunities each day to ask for new patients. You have to pay attention to when they happen and do not pass them up. Some of us just need more testosterone (In Texas we have another term.)

What is cheaper than asking? So start asking daily and hourly and watch your new patients go up. Hope to see you in Nashville and Minneapolis.

LLL, Rick

Upcoming Parker Seminar Dates

05/04 (Thu) to 05/07 (Sun) The Parker Seminars in Nashville
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11/09 (Thu) to 11/11 (Sat) The Parker Seminars in Cancun Mexico

Thank you Dr. Rick.

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