Chiropractic Plan to Succeed
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by Rick Wren, D.C.It is that time of year to plan for success in your chiropractic practice. Get that calendar out and plan promotions, seminars, holidays, and vacations. Plan ahead and make yourself commit to them. Promotions should be scheduled at least every 2 months. They should be done in such a way to generate momentum, synergy, and love. Our first promotion will be in February for Valentines day. We will be collecting donations for the Oklahaven's Children's Chiropractic Center. This Center has a 38 year history of taking care of children with very severe problem's even when they do not have insurance or money. Alot of these families owe 100,000 or more to the Medical establishment when they come to the Center. They take cases like cerebral palsy, birth defects, and etc... The Center is run by Dr. Bobby Doscher who is like the Mother Theresa of Chiropractic. The doctor should hand out flyers to each and every patient and personally request that the patient buy a small heart for $5 or a large heart for $10. The hearts with the patients name on it are posted on our decorated board in the reception room (it is the same board used for several other promotions.) Each donation allows the patient to get in our drawing for a $100 credit to the patient's account. The doctor also invites the patient to the Valentines Party which should be scheduled as an extra visit just for the health of it (3x come 4x that week) and that visit is on us. We start promoting it the 4th week of January. Last year we collected over $600 and plan do to do better this year. We play the Oklahaven video tape which shows before and after results with very ill children. It really touches patient's hearts. Oklahaven Have A Heart 2001 Campaign Contact them by email at oklahave@flash.net or you can call them at 405-948-8807. Check out their website at www.chiropractic4kids.com. The more that register to help the better. My planned promotions this year are:
March - St. Patrick's Day Party
April - Easter / Bunnies for Nursing homes
May - Mother's Day on Friday / Flowers
June - Beach Party / Paper goods drive
June - Father's Day on Friday / Key chains
July and August - Referral Race (6 weeks)
October - Halloween Party and Costume Contest
November - Thanksgiving food drive
December - Christmas toy drive Remember, you have to give to receive and the more you love your patients, the more they will love you. LLL, Dr. Rick Wren (Founder of the Society of Chiropractic Masters)
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