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Marketing and Goals for 2008
by Daria Belov
Taking the time to prepare goals and marketing ideas is important for any business. Those that are self-employed and those that run small businesses typically have to take on these tasks themselves, as there is no one organizing corporate goal setting events or marketing strategy...
marketing-and-goals-for-2008.html 
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101 Ad Snippets For Chiropractic Advertising
by Daria Belov
Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the product...
101-ad-snippets-for-chiropractic-advertising.html
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Smarter Marketing in 2009 with Call Tracking
By Michael Dorausch, DC
Regardless if you run an orthopedic center, a doggie day care clinic, or a chiropractic office, this is a good time of year to get your 2009 marketing plans on your mind. There's no doubt that what's taking place in our US economy is going to effect business incomes duri...
smarter-marketing-in-2009-with-call-tracking.html
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Chiropractic PPC Advertising Ads Florida
By Michael Dorausch, DC
Chiropractors across the United States have become more accustomed to using Pay Per Click (PPC) marketing as a way to attract new clients to their local chiropractic offices. Depending on the searchers location, results seen can vary, for example seeing ads for Florida C...
chiropractic-ppc-advertising-ads-florida.html
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Chiropractic Marketing Org Gets PlanetC1 Hosting
By Daria Belov
A group of several dynamite chiropractors from across the globe have come together to share their tips and secrets on the chiropractic marketing techniques that they use most regularly in practice. After numerous post conference lengthy discussions, meetings, and roundtables, ch...
chiropractic-marketing-org-gets-planetc1-hosting.html
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Discovering Deceptive Online Marketing Language
By Michael Dorausch, DC
Chiropractors have one more thing to look out for when it comes to being pitched on chiropractic marketing online. I strongly suggest chiropractors read the Chiropractic Traffic Report in order to better understand what I'm addressing in this post. When it comes to sell...
discovering-deceptive-online-marketing-language.html
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Pills a Go Go : Fiendish Investigation into Pill Marketing
A new book has recently been published titled Pills a Go Go : Fiendish Investigation into Pill Marketing, Art, History, and Consumption by Jim Hogshire. This is posted here as a news article so that we could bring it to your attention for the reasons mentioned below.
First off, We dou...
pills-a-go-go-fiendish-investigation-into-pill-marketing.html
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Kids Eating In Good Spirit!
By Dr. Ed Leshin
For years we as a society have heard about the "war" on drugs, but how about the "war" on negative marketing to our children? Recently, the news has been filled with articles about childhood obesity and the negative health effects on our nations youth. We are told that 25% of s...
kids-eating-in-good-spirit-.html
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Perfect Subliminal Advertising
by Adam R. Tanase
(Tri-9 Student @ Logan College of Chiropractic)
It's obvious that subliminal advertising is unethical and illegal. Unfortunately, this hasn't stopped the incestuous relationship between drug companies and marketing agencies from dancing around the law, and bombarding us wit...
perfect-subliminal-advertising.html
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2012 Super Bowl Commercials Raise Eyebrows
by Michael Dorausch, DC
Racy advertisements on Game Day have been raising eyebrows long before GoDaddy Girl Candice Michelle (wife of a chiropractor) was featured in a 2005 wardrobe malfunction Super Bowl Ad, but thanks to the Internet, people can (and do) tweet real-time, their distaste for b...
2012-super-bowl-commercials-raise-eyebrows.html
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Most Kids Ear Infections Healing without Antibiotics
by Michael Dorausch, Chiropractor
A recent study published in a September issue of JAMA (the Journal of the American Medical Association) found that most kids with ear infections do not need antibiotics, but they get them anyway.
It is estimated that up to 98% of medical doctors treat ear ...
most-kids-ear-infections-healing-without-antibiotics.html
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Poor evidence to support flu vaccine effectiveness
by Michael Dorausch, DC
planetc1.com staff writer
According to an export report, the flu vaccine may not be as effective as people would like to think.
A highly respected vaccine expert has called for an "urgent" reevaluation of vaccine campaigns related to the flu shot. According to th...
poor-evidence-to-support-flu-vaccine-effectiveness.html
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Industry Referrals Are Valuable to Your Business
by Michael Dorausch, DC
There is no denying that the Internet provides many new opportunities for small businesses to better reach their customer base. Significant growth is being seen online in areas such as pay per click advertising and search engine marketing, just to name two. While it's ea...
industry-referrals-are-valuable-to-your-business.html
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Serving up Localized Advertising Without Wasting Money
by Michael Dorausch, DC
Bricks and mortar businesses, like chiropractic offices and dental clinics, are increasingly looking to the Web for online advertising opportunities. Some small-business owners are conducting their own local search paid advertising campaigns, also known as PPC, and many ...
serving-up-localized-advertising-without-wasting-money.html
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Service Minded Chiropractors
by Daria Belov
When it comes to discussing small business approaches, there is no argument that developing a service minded client strategy, can reap both short-term and long-term benefits. It's easy to categorize a topic like this into a marketing pigeonhole, but there is a multitude of other ...
service-minded-chiropractors.html
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