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Motrin Mom Campaign Major Fail in Twitterverse
By Michael Dorausch, DC
There's been a firestorm of discussion going on today related to a new video campaign by the makers of Motrin. Going to be one hell of a week for those in the reputation management department at Johnson & Johnson, the makers of Motrin. I'm not getting into the Motrin Mo...
motrin-mom-campaign-major-fail-in-twitterverse.html 
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Dennys Free Grand Slam Superbowl Ad Fail
By Michael Dorausch, DC
Nearly a billion people tuned in to watch Superbowl 43 (XLIII) broadcast live today on NBC television. The Pittsburgh Steelers won the Super Bowl by a score of 27 to 23 over the Arizona Cardinals but who won and who lost in the world of Super Bowl advertising? With Supe...
dennys-free-grand-slam-superbowl-ad-fail.html
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Biased Reporting against Chiropractic on ABC Nightline
By Dr. Joel Alcantara, ICPA Research Director
On March 3, 2009, ABC aired a piece on chiropractic care and children, "Crack! Kids Head to the Chiropractor". Reporter David Wright interviewed an ICPA member, Dr. Beth Forgosh and several parents of her patients. He also interviewed Lonnie Zeltze...
biased-reporting-against-chiropractic-on-abc-nightline.html
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The United States Insatiable Appetite For Illegal Drugs
By Michael Dorausch, DC
Secretary of State Hillary Clinton was in Mexico City Wednesday stating that an "insatiable" appetite in the United States for illegal drugs is to blame for much of the violence that has ravaged Mexico in the past year. Thousands in Mexico have died while rival drug car...
the-united-states-insatiable-appetite-for-illegal-drugs.html
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1918 Influenza Epidemic and Chiropractic Care
Historical Chiropractic News
Editors Note: The information provided here was forwarded to Planet Chiropractic by a chiropractor in Texas. Far too many people (including chiropractors) are not aware of historical events that took place during the 1917 - 1918 Spanish Flu years, which involved ch...
1918-influenza-epidemic-and-chiropractic-care.html
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Politics, Profits & Pandemic Fear Mongering
by Barbara Loe Fisher
Are you grabbing your face mask, stocking up on food and Tamiflu, locking your doors and keeping your TV tuned to the news to find out just how bad the "swine flu pandemic" really is going to get? While Americans are being scared to death, few are noticing how much of the...
politics-profits-and-pandemic-fear-mongering.html
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Toothpick Acupuncture for Chronic Low Back Pain
By Daria Belov
Chronic low back pain is a plague on America, and when it comes to its treatment, there is a long laundry list of therapies and approaches people rely on. A recent study published in the May issue of The Archives of Internal Medicine suggests that acupuncture is an effective tre...
toothpick-acupuncture-for-chronic-low-back-pain.html
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June News Calendar of Topics
By Michael Dorausch, DC
There's a lot of things happening during the month of June. Here in Los Angeles we're pretty excited about the 2009 NBA finals getting started on Thursday, and although I'm not making any predictions, it's been seven years since I've closed my chiropractic office for a ...
june-news-calendar-of-topics.html
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Prospective Chiropractic Student Has Questions
By Michael Dorausch, DC
Questions about functions on the Planet Chiropractic website and concerns regarding the future of healthcare reimbursement in the United States, something I received via e-mail and I thought would be good to share on the site. A visitor writes... "I found your site via G...
prospective-chiropractic-student-has-questions.html
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DC Thots on Swine Flu Pandemic Planning
By Darrel Crain, DC
It's a flu-for-all out there. War has been declared on the swine flu by governments around the world. The H1N1 swine flu virus is most notable for its tendency to be drearily lackluster, tame and below average as influenza goes, but on June 11, 2009 the World Health Organiz...
dc-thots-on-swine-flu-pandemic-planning.html
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2010 Have A Heart Chiropractic Campaign Announced
Oklahaven News
Oklahoma City, OK -- "Oklahaven" Children's Chiropractic Center is excited to announce the annual "Have-A-Heart" campaign. This worldwide event will be held during Valentine's week, February 8th – 14th, 2010. The purpose of this event is to increase the awareness of the healing p...
2010-have-a-heart-chiropractic-campaign-announced.html
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Research Begins Patient Recruiting for a Study on Chiropractic and High Blood Pressure
Palmer College of Chiropractic News
Palmer Center for Chiropractic Research Begins Patient Recruiting for a Study on Chiropractic and High Blood Pressure -- Researchers at the Palmer Center for Chiropractic Research (PCCR) clinic facility, 741 Brady St., Davenport, on the campus of Palmer Coll...
research-begins-patient-recruiting-for-a-study-on-chiropractic-and-high-blood-pressure.html
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Palmer College and University of Iowa team up for TMD study
Palmer Chiropractic News
Palmer Center for Chiropractic Research Begins Study with University of Iowa for Conservative Treatment of Patients with Temporomandibular Disorder (TMD)
Davenport, Iowa -- Researchers at the Palmer Center for Chiropractic Research (PCCR), on the Palmer College of...
palmer-college-and-university-of-iowa-team-up-for-tmd-study.html
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Former NFL Wide Receiver Jerry Rice Reveals Secrets to Long, Healthy Career
Parker Seminars News
(Las Vegas) -- Legendary NFL wide-receiver and three-time Super Bowl champ Jerry Rice scored a touchdown among attendees at Parker Seminars Las Vegas -- the world's largest chiropractic seminar -- by sharing all the ways he is being a champion for chiropractic. He was joine...
former-nfl-wide-receiver-jerry-rice-reveals-secrets-to-long-healthy-career.html
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Chiropractic Care for Children and for the Pregnant Mom
By Drew Rubin, DC
Patients often walk into our office and stare in amazement at the huge cork board by the front door. What are they looking at? They see dozens of pictures of children on our Chiro-Kid wall, ranging in age from 10 hours old through elementary and high school. Even the UPS perso...
chiropractic-care-for-children-and-for-the-pregnant-mom.html
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