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Taking Care of (Chiropractic) Business
By Sharon Gorman, Chiropractor
Wouldn't it be nice if we could go into our chiropractic office and love, serve and give all day without dealing with insurance companies and taking care of some difficult patients and having to manage the business part of your office. I find the loving, serving a...
taking-care-of-chiropractic-business.html 
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Perfect Subliminal Advertising
by Adam R. Tanase
(Tri-9 Student @ Logan College of Chiropractic)
It's obvious that subliminal advertising is unethical and illegal. Unfortunately, this hasn't stopped the incestuous relationship between drug companies and marketing agencies from dancing around the law, and bombarding us wit...
perfect-subliminal-advertising.html
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Workers' comp claims to be processed online
Healtheon/WebMD Corp. and HNC Software have announced plans to process workers' compensation and auto injury claims on the Internet beginning this summer.
The hope is that by eliminating the traditional paper-based claims system, the companies estimate that the average cost of processing an...
workers-comp-claims-to-be-processed-online.html
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More Medicare Confusion in 2007? Here's some help...
PC-News
Many people are still confused about the new Medicare part D or drug plan options related to the 2007 Medicare plan. According to Federal officials, 17 companies have been approved to provide Medicare drug coverage nationally for 2007. In 2006, there were nine. As a result, some Medicar...
more-medicare-confusion-in-2007-here-s-some-help-.html
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Chiropractor Accepts PayPal For Visits
by Michael Dorausch, DC
There are lots of ways that chiropractors collect payments from those receiving chiropractic care. Many chiropractor offices except credit cards, checks, and cash. Payment can come from insurance companies, attorneys offices, health-care savings accounts, and many other ...
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Serving Firefighters Like They Serve Others
by Michael Dorausch, DC
Numerous companies and corporations throughout the United States have made significant displays of generosity towards those affected by the 2007 California wildfires. While those actions are appreciated by many, there are thousands of people that dedicated their time and...
serving-firefighters-like-they-serve-others.html
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Serving up Localized Advertising Without Wasting Money
by Michael Dorausch, DC
Bricks and mortar businesses, like chiropractic offices and dental clinics, are increasingly looking to the Web for online advertising opportunities. Some small-business owners are conducting their own local search paid advertising campaigns, also known as PPC, and many ...
serving-up-localized-advertising-without-wasting-money.html
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70 Chiropractors To Be Featured in Summer News Series
By Michael Dorausch, DC
On May 5th chiropractors were invited to post a simple comment on a chiropractic blog post, and 70 have participated as of today's date. The post was intended to help educate chiropractors as to the value of reputation management and online branding of their small busine...
70-chiropractors-to-be-featured-in-summer-news-series.html
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3rd Chiropractic Summit Convenes for the Betterment of the Profession
COCSA News Release
August 22, 2008 - The third Chiropractic Summit was a profound success as 32 organizations and companies representing the profession came together to build a collective and coordinated front to address major challenges facing chiropractic. Leaders of the American Chiropractic...
3rd-chiropractic-summit-convenes-for-the-betterment-of-the-profession.html
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2006 DRX9000 Decompression Table Must Go!
By Daria Belov
A storm has been brewing in the nonsurgical spinal decompression market. The planetchiropractic.com e-mail inbox has been receiving both targeted marketing from companies and individuals seeking to unload computerized spinal decompression units, and e-mails from chiropractors na...
2006-drx9000-decompression-table-must-go-.html
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Dennys Free Grand Slam Superbowl Ad Fail
By Michael Dorausch, DC
Nearly a billion people tuned in to watch Superbowl 43 (XLIII) broadcast live today on NBC television. The Pittsburgh Steelers won the Super Bowl by a score of 27 to 23 over the Arizona Cardinals but who won and who lost in the world of Super Bowl advertising? With Supe...
dennys-free-grand-slam-superbowl-ad-fail.html
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Chiropractic Traffic Report
By Michael Dorausch, DC
The following is a planetc1.com chiropractic traffic report for the month of April, 2009. I'm sharing this information in hopes of educating chiropractors as to some important factors used when ranking websites (not just chiropractor sites, but all websites). The inform...
chiropractic-traffic-report.html
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Questioning Domain Name Expiration Notices
By Michael Dorausch, DC
If you own the domain for your website, there's a really good chance you've received mail from various domain renewal groups, urging you to renew your domain before it expires. While the expiration notice may appear legitimate, there's many companies seeking to profit f...
questioning-domain-name-expiration-notices.html
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CCA Statement On National Health Care Reform
CCA News
SACRAMENTO -- Recognizing the significance for patients and providers of national health care reform approved by Congress, with reconciliation legislation being signed today by President Barack Obama, California Chiropractic Association President Dr. Maia James, DC, issued the followi...
cca-statement-on-national-health-care-reform.html
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End of Days For Chiropractic Profession?
By Michael Dorausch, DC
Is it time for chiropractors to begin marketing themselves as manual therapists in order to fit in to some medical model? Is the profession predominantly in favor of peddling muscle relaxers and other pharmaceuticals while performing colonics and doing foot baths? Have ...
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