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Marketing and Goals for 2008
by Daria Belov
Taking the time to prepare goals and marketing ideas is important for any business. Those that are self-employed and those that run small businesses typically have to take on these tasks themselves, as there is no one organizing corporate goal setting events or marketing strategy...
marketing-and-goals-for-2008.html 
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Serving up Localized Advertising Without Wasting Money
by Michael Dorausch, DC
Bricks and mortar businesses, like chiropractic offices and dental clinics, are increasingly looking to the Web for online advertising opportunities. Some small-business owners are conducting their own local search paid advertising campaigns, also known as PPC, and many ...
serving-up-localized-advertising-without-wasting-money.html
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Ron Paul on Immunization and Vaccines
by Michael Dorausch, DC
The topic of vaccines and aggressive vaccination policies is no longer a subject discussed only amongst small groups of people. It's a topic that's made its way to mainstream media and television. In many cases, proponents of mass vaccination are continually portrayed as...
ron-paul-on-immunization-and-vaccines.html
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Service Minded Chiropractors
by Daria Belov
When it comes to discussing small business approaches, there is no argument that developing a service minded client strategy, can reap both short-term and long-term benefits. It's easy to categorize a topic like this into a marketing pigeonhole, but there is a multitude of other ...
service-minded-chiropractors.html
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Niche Industry E-Mail Spam is Irresponsible and Unprofessional
by Michael Dorausch, DC
Regardless of your e-mail provider, chances are there is spam in your e-mail inbox. This topic has been covered a gazillion times but it's usually focused on the types of spam most of us typically receive. There's the lottery winnings, the small-business loans, the cheap...
niche-industry-e-mail-spam-is-irresponsible-and-unprofessional.html
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Chiropractors like Pigs Being Led to Slaughter
by Michael Dorausch, DC
By this point in time I think it would be safe to assume that every chiropractic office in America has been contacted at least once by a company or individual offering to list their business online in some sort of directory, for a small monthly or yearly fee. This isn't ...
chiropractors-like-pigs-being-led-to-slaughter.html
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70 Chiropractors To Be Featured in Summer News Series
By Michael Dorausch, DC
On May 5th chiropractors were invited to post a simple comment on a chiropractic blog post, and 70 have participated as of today's date. The post was intended to help educate chiropractors as to the value of reputation management and online branding of their small busine...
70-chiropractors-to-be-featured-in-summer-news-series.html
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Anarchy in Healthcare
By Dr. Bill DeMoss
Why is it chiropractors continue to take care of such a small portion of the people in our great country? Are we telling the story? Are we telling it hard enuff? Why is it everyone goes to a dentist but not a Chiropractor? Humans are now easily the sickest animal on the plane...
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Oct Nov ChiroCalendar Events and Activities
By Daria Belov
This is the time of year chiropractors and other small businesses should be thinking about marketing for 2009. There are four events taking place during October and November (and one in early December) where chiropractors can gather together and hammer out marketing for the upcom...
oct-nov-chirocalendar-events-and-activities.html
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The Micro Car and 2009 Fuel Economy
By Michael Dorausch, DC
Drivers in the USA are undoubtedly noticing more mini and micro cars on the roads these days, as American consumers show their enthusiasm for greener and more fuel-efficient vehicles. While much media attention has been received for American muscle cars like this 2010 R...
the-micro-car-and-2009-fuel-economy.html
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Wednesday is Chiropractors Black Friday
By Michael Dorausch, DC
We see the same patterns year after year. Thanksgiving week comes and the search is on for Black Friday deals from Target to Circuit City, Macy's, Best Buy, Wal-Mart, and many others. While we are not coming up with new turkey recipes and making travel plans for the wee...
wednesday-is-chiropractors-black-friday.html
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Chiropractic Domain Practices - 301 Redirects
By Michael Dorausch, DC
A chiropractor e-mailed me the other night with a really great question regarding domains. He mentioned that he owned a number of domains related to the field of chiropractic and he had questions regarding setting up multiple websites for one's chiropractic office. Afte...
chiropractic-domain-practices-301-redirects.html
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Windows 7 Beta on Dedicated Test Computer
By Michael Dorausch, DC
If you are a geeky computer nerd you have probably already heard about the pre-release version of the next Windows operating system, Windows 7 Beta. Microsoft is allowing IT professionals, developers, small-business owners, and consumers to download the pre-release Wind...
windows-7-beta-on-dedicated-test-computer.html
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How To Double Your Chiropractic Practice
By Dr. Steve Visentin
"...stay in business with a constant improvement of quality of product and of service..." W. Edwards Deming
How can we continue to grow regardless of how your practice is doing? Growth, whether in a gigantic company or a small doctor's clinic, requires constant impr...
how-to-double-your-chiropractic-practice.html
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A bartender is just a pharmacist with a limited inventory
By Darrel Crain, D.C.
"Doc, I'm pretty sure I need some of those big green pills, you know, like the ones on television."
"Really? What are your symptoms?"
"Well, I feel like I'm the guy in the TV commercial standing next to the telephone. I can't pick it up because I'm scared to deat...
a-bartender-is-just-a-pharmacist-with-a-limited-inventory.html
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