|Someone is telling the Chiropractic story
By Michael Dorausch, D.C.
When was the last time someone came to your office complaining of a subluxation or requesting subluxation correction?
I am expecting that in more offices across the planet this is occurring more frequently. I am also wondering which offices such people are entering and what is happening in offices that don't correct subluxations.
Just this past Friday one of our new patients told me he had a subluxation in his neck. He told me he knew it had been there too long and he had not seen a chiropractor in several months because he had moved from another state and had made it a priority to seek someone out. This was the 2nd time in the same week that I had someone coming in basically in the same situation. What I found interesting was that both used the term subluxation and they both used it in proper context (although both related to associated symptoms).
I know the is no randomness in the universe and I know others are turning up in offices across the planet with similar situations. Where in the world did these people get ideas like these? I suppose from you.
In nearly every case I can think of in which someone has come to my office asking for subluxation correction, there is evidence of them either previously being under chiropractic care, having a chiropractic family member or close friend, or having a close friend or family member that is seeing a subluxation correcting DC somewhere on planet earth. I'd like to thank you wherever you are for making my day.
How can I thank you? I figure the best thing that I can possibly do is the same you have done for me. Can I take the time to educate my people about vertebral subluxation? Can I make the effort to tell them more about what it is that I do? Why do I make that adjustment?
I'd like to think that every new patient is going to be in my office regularly and will follow a recommended schedule of care but reality (at least in my office) has shown otherwise. There are some that I may never have the opportunity to see again. Where they are going and what are they taking with them is something I could be considering. Can I tell the story?
Not too long ago a psychotherapist that comes to my office for adjustments told me what she says to clients she works with. She said something to the nature of... "I may never have the opportunity to see you again so I am going to share this information with you today." In her case she works with folks potentially going to prison so often times her statement rings true. I found that there was a greater sense of urgency when I heard her speak this way. I've since thought to myself, how can I be so lax and cozy in my surroundings and fail time after time to share the message with someone that I ASSUME is going to come in for their 2nd visit or report of findings because I am such a nice guy and did not upset their feelings.
I don't think we can assume in any case. We get many new people coming in that have been to other offices but that does not mean they have got it. Nor does it mean that everyone in my practice has it. Perhaps it's time to go over the fundamentals.
One of the other situations I have noticed more frequently is somewhat opposite. Situations where people are coming in having been to chiropractors "forever" with some of them just loving their former DC, but having no idea what it is that I do in my office. Their DC may be great but maybe we do things different. I can't just assume that they have the whole story just because they have been to a chiropractic office before. (Especially when your hands are on their c-spine and they are expected some twenty minute relaxing soft tissue rub!)
This has been the typical flip side. New patient comes in and they are either a walk-in or referral from a friend. They may currently be going to a chiropractor (more on this) or had been going to a chiropractor for some time, having lots of experience about what chiropractors do (at least those that they have been to). Recently, I had someone come in that was seeing someone else for over ten years but was coming into my office do to "location and tying someone new." Writing this I'm now thinking that it is more commonly similar to the patient that says they have NO health complaints, until you get them in the exam room and they unload a world of complaints on you.
So this particular one comes in and through some questioning I find some interesting information. You've been under care for 12+ years? Yes. When was your last visit? 4 months ago. How often did you typically get adjusted? 3 times per year. Now, before I go any further let me state that I have people in my practice that come in 3-4 times per year so I am NOT putting it on the doctor. I've got my own house to put in order first. My experience though is showing me it's time to do something different. I explained how we do things in our office, different from the other office, and I did a very thorough subluxation centered - adjustment focused exam and assessment (about 8-12 minutes for those of you wondering) and then gave the person some information to think about. This particular person had never heard the word subluxation and while they came in for a symptom (of which they went in for 3 times per year for 12+ years) they walked out with some previously unknown information. Something has changed since this person continues to come in for adjustments.
As I was reading over this article (I realize it may be a bit jumbled) I was thinking of the many folks who have come in talking of listing cards. They don't know them as listing cards but they remember their doctor giving a card to them with their subluxation listings. If you are still doing this in your office hats off to you. Typically the ones I have met are folks that went to chiropractors 20 or 30 years ago. Apparently there have been some great chiropractors in my area because we continue to get new ones from docs that have passed on or long since moved from the region.
How was it like 50 years ago? You'd think it would be better today but I'm finding there is a world of misinformation and differing information out there. I like the idea of listing cards or something similar. I don't like the idea of DCs not telling people about chiropractic and subluxations. I'll point the finger at you and the other three at me, we have work to do.Today, I will tell the chiropractic story.