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Serving up Localized Advertising Without Wasting Money
by Michael Dorausch, DC
Bricks and mortar businesses, like chiropractic offices and dental clinics, are increasingly looking to the Web for online advertising opportunities. Some small-business owners are conducting their own local search paid advertising campaigns, also known as PPC, and many ...
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Top American Healthcare Associations Based on Search Popularity
by Michael Dorausch, DC
Health-care related topics are often times reported to be one of the most researched topics on the internet, especially when one suspects they have symptoms of a particular disease or condition. A brief scanning of today's health related news returns headlines related to...
top-american-healthcare-associations-based-on-search-popularity.html
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6 Months Highlighted Seminars for Chiropractic 2008
by Daria Belov
Happy 2008! A new year means new conference and seminar schedules for the health-care industry of chiropractic. Professional events for chiropractors are held worldwide and there's lots of opportunity to attend a number of great conferences this year. I've compiled a brief list o...
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10 Tips on Living Better in 2008
by Michael Dorausch, DC
This is the time of year when many of us begin counting carbohydrates, make plans to lose 18 pounds in four days, start checking out the rates on personal fitness trainers and local fitness facilities, begin smoking cessation programs, and even commit to environmental pr...
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Chiropractic Website Statistics Show Surge in Traffic for February 2008
by Michael Dorausch, DC
When you measure performance, performance tends to improve. When you measure performance and you share those measurements publicly, performance tends to improve even more. A quick review of statistics on this chiropractic website shows a surge in traffic the day after Su...
chiropractic-website-statistics-show-surge-in-traffic-for-february-2008.html
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Doctor Gorman Wants You Focused on Chiropractic
by Michael Dorausch, DC
Chiropractic philosophy events are nothing new in the Pennsylvania area and Dr. Sharon Gorman wants to make sure chiropractors are getting a chance to fellowship regularly. There was an email in my inbox today regarding an event coming up next week, and while I cannot at...
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Headaches When Locating Some Archived Content
by Daria Belov
A Friday evening should not be spent searching one's web site for content that's difficult to find. I was sifting through some news archives earlier today, preparing an article on 2008 politics and the chiropractic vote, and I was having a difficult time locating a piece or two a...
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7 Different Chiropractic Adjustment Methods
by Michael Dorausch, DC
It's often been said that there are as many different chiropractic techniques in the world as there are chiropractors. While some will claim to adhere to specific adjusting styles and protocols, the great majority of practicing DC's adapt and modify various approaches to...
7-different-chiropractic-adjustment-methods.html
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Everybody has a Website
By Michael Dorausch, DC
Nearly everybody has a website, but what does one do to get people to come visit their website and share that site with others? That was a question I was asked this past Saturday while speaking at a tech gathering in La Jolla California. I don't have all the answers, but...
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Chiropractors like Pigs Being Led to Slaughter
by Michael Dorausch, DC
By this point in time I think it would be safe to assume that every chiropractic office in America has been contacted at least once by a company or individual offering to list their business online in some sort of directory, for a small monthly or yearly fee. This isn't ...
chiropractors-like-pigs-being-led-to-slaughter.html
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Leadership and Focus with Chiropractor Ian Grassam
By Michael Dorausch, DC
In 1997 I had the good fortune to be the student president for the International Chiropractors Association representing the chiropractic campus at CCCLA in Los Angeles, California. One of the highlights of my involvement in student politics was the times I enjoyed talkin...
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Some of the Fringe Benefits of Participation
By Daria Belov
Earlier today chiropractor Michael Dorausch posted a chiropractic blog piece regarding simple and effective ad placement for those using the classified ad system on Planet Chiropractic. The post highlighted something a chiropractor was doing right when placing an employment wante...
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Back Pain Has Nothing to Do with Asthma or Antibiotics
By Daria Belov
Back pain is thought to be one of the most common occurring complaints amongst people working in the United States. While chiropractors have long been associated with successful outcomes related to complaints of back pain, neck pain and headaches, there's more interrelated sympto...
back-pain-has-nothing-to-do-with-asthma-or-antibiotics.html
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Why I Love Being a Chiropractor
By Sharon Gorman, DC
Oh boy where do I start. I love being a Chiropractor because I have the opportunity to change people's lives by sharing the truth with them about Chiropractic. I love when the lightbulb goes off over their head. I love it even more when they demonstrate that they get it ...
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Chiropractor Income Report November 2008
By Daria Belov
Chiropractor related search traffic has increased for terms related to jobs, salaries, employment, earnings, and offices for sale. The results are showing evidence that what's going on in the global economy, is having an effect on niche industries such as the chiropractic profe...
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