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Dear Colleagues and Friends, Success Principle #8 (Keep complete and detailed practice statistics) is one of the most easy to do, but surprisingly is not done by many doctors. Practice stats are the pulse of your practice. In other words you can check your stats to see if your practice is alive or dying. They can also help you see if your practice is just sick.

The basic stats you have to keep are Patient Volume, New Patients, Re-Opens, Charges, Income, Collection Percentage, and Patient Visit Average. You have to keep them daily, weekly, monthly, and yearly. There are other stats that can be kept, but these are the absolute must.

Review your stats daily and compare them to the past. Compare Monday to past Mondays. Compare this month to past months. Compare this month to the same month last year. Compare this years stats to past years stats.

One thing to be aware of is that I have broken records every single month of the year. My first few years in practice it was important to me to prove that these success principles worked any and every month of the year. What goes on between the doctor's ears determines the practice stats. The doctor is the captain of the ship, so the crew and ship follows the captain's thoughts.

Don't let your emotions get attached to your stats. In other words don't get to excited or sad based on your stats that day, week, month, or year. Just evaluate them to determine where you are and where you are going. Hopefully you are headed toward your goals that you have written down and are reading every day.

Patient Visit Average (Patient Volume divided by New Patients) is one of the most important stats, because it tells you how well you are educating the patient. The average PVA in the United States is 12. That means that the average patient in USA clinics only gets 12 adjustments in their whole life. If you are doing all 21 success principles, your PVA should be over 30. I figure my PVA by adding New patients and Re-Open cases then dividing them into Patient volume. This PVA is less forgiving and keeps you on your toes. You can go to PVA Equals Knowledge and read my past message on PVA. We also discuss Practice Statistics in much more detail on our 18 CD set found in the Planet Chiropractic online store.

I have attached my stats from a "Sick" March a few years ago (sheet 1), so you can see how revealing stats can be. Then you can go to Sheet 1 (2) and fill in your stats from last march and see how healthy your practice looks. You will need Word Excel to open it and it will automatically figure your totals, %'s, and PVA's once you fill in your stats. I would save a blank copy of sheet 1 (2) before you start. See you in Dallas next week (www.parkerseminars.com). Start making plans for San Diego in late June 2002.

LLL, Dr. Rick Wren (Founder of Society of Chiropractic Masters and Parker Team Teacher)
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Editors Note: We will get all info organized and put together into one featured article. For now, use the links below to find the parts you need. Email me at: mail@planetc1.com with questions, suggestions, etc.

Step #7 To A Hundred A Day
Step #6 To A Hundred A Day
Step #5 To A Hundred A Day
Steps #2, #3, & #4 to a Hundred a Day
21 Steps to a Hundred Per Day

MS Excel Stats Form
New Patient Appointment Form

Note: You do not need to own MS Word or Excel to view those files. Visit the weblinks below to get free viewer software. How to Obtain Microsoft Word & Excel Viewers...

Microsoft Word Viewer - Freeware program that allows users who do not own Microsoft Word to view and print documents that were created in Word.
Excel 97/2000 Viewer: Spreadsheet Files - The Microsoft Excel 97/2000 Viewer is recommended for use with a stand-alone computer that does not have Microsoft Excel installed. This product allows the user to open and view Excel 97 and Excel 2000 spreadsheet files.

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